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What does it taste like? The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Yep, they did. Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. Rebel Yell was a term coined for the battle cry of the confederate army. I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS And Charley said, "Well, that's fine." Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing. The brand was established after Prohibition in the 1940's. Good Lord, people. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). Yeah, Oh im sorry for being an activist SJW hybrid, Racer 75 is a stupid name and not catchy, Apple Zapple is catchy but not Racer 75 Kings Islands Racer is catchy because it is simple. Its not difficult. "Who Whipped Whom? Kings Dominion renaming iconic Rebel Yell roller coaster This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. While he had no prior knowledge of whiskey, he did have some experience. While the connection to the Civil War was obvious, the name never bothered me. who-ey!' It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. With the rye segment up 23.3% thereis no better time to launch this new variant*. Privacy Policy. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. Home Whiskey Review Rebel Yell Bourbon. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. The Confederate yell was intended to help control fear. The brand bounced ownership, eventually landing in the Diageo portfolio. Press J to jump to the feed. Click here to learn all about mash bills. Then suddenly, I stopped seeing it in stores around town. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. Blending rye and bourbon creates unimpressive results, and while it has some merits, no one is missing out on much by not . This unique style offers hints of honey and butter followed by a . 2023 Luxco, Inc. All Rights Reserved. Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". The Lux Row Distillery filled its first barrel three years later, in January 2018. A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". I for one am glad they did. The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. Please feel free to start anew thread on the subject. A wheated bourbon. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". As one of the minority that might get offended, I am certainly not. It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. Getting a little punchy here, down in the DeepSouth . I find 'Yell' quite offensive. We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. A pparently it worked; the new look caught my attention and resulted in this review. Well see if this changes soon now that Lux row Distillers hits the four year mark. You know that, right? Lets be honest were talking about a $15 bottle of bourbon. By 1984, Rebel Yell was distributed nationally. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. You caved! Luxco was a relatively small NDP and rectifier. Landon Sampsell We will never go there again. For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. All bourbon will have at least 51% corn. They recently dropped the "Yell" from the name. And since there is no statement of age, we know the whiskey is almost certainly four years old. Yes. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." Now at $17.95 for a 750 ml bottle, up from approximately $11-15 since Luxco's rebranding, it is neither a steal . If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. (Originally published in, This page was last edited on 10 February 2023, at 16:18. I was told it was possible they were no longer making it. For the Trailblazers. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. Saint_Thomas_More 2 yr. ago Lets pour ourselves a glass and find out. The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. Not sure if you're speaking in generalities, or if this is aimed at me. Weller. It will just make her cry more, more, more. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Rebel Whiskey is one of the most widely available wheated bourbons in the United States. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. Rebel Yell 100 Bourbon Review | Breaking Bourbon After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. Why did they HAVE to choose such a name in the first place? I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. [1] The origin of the yell is uncertain. Yep, they did. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Its been a strange and complicated journey. And hes worked with startup brands to turn local enthusiasm into national recognition. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. First Name Last Name Email Zip Code I have been on Rebel Yell before and after the name change, and it is still the same fun ride. Confederate Defeat Re-examined". The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. Is Rebel Bourbon the Same as Rebel Yell? Rebel Yell Has a Cool New Look and Two New Bourbons And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. . Rebel Yell Kentucky Straight Bourbon Classification: Straight Bourbon Company: Lux Row Distillers Distillery: Undisclosed Kentucky Distillery (ies) Release Date: Ongoing Proof: 80 Age: NAS Mashbill: Undisclosed (Includes corn, wheat, and malted barley) Color: Gold MSRP: $18 (2021) Official Website However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. Product Description. I thought that moniker just applied to Ole Miss fans. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. And Charley said, "Well it wouldn't be proper since I sold it." To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. While Rebel Bourbon doesnt display an age statement on its bottle, we know its aged a minimum of 4 years. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. NGL the name was off putting and should have been changed decades ago. Kings Dominion's explanation makes no mention of any political reason for changing the name from "Rebel Yell," known as the battle cry of Confederate soldiers in the Civil War. It is high-proof and made from corn. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. My favorite coasters are B&M hypers and gigas. Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. I like Rebel Bourbon a lot better at the $13 price point than $18. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. Weller. Especially for those of us from the south. It wont be undone but it was a mistake to change the name of an icon! "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. Alcohol on the plane: how much can you drink on long flights? [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. For Blood Oath Pact No. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. Rebel Yell bourbon launches 2017 Rebels Uncaged motorcycle contest And of course Racer refers to its ride design featuring two tracks where trains race each other throughout its hilly course. With the news of the name change of the Rebel Yell being the last straw. While its still available for under $15, you may have more trouble finding it at the price. BrokeCal, This is funny. Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! Irish Whiskey and Scotch must be aged a minimum of 3 years and arent required to have an age statement. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com Add a couple of ice cubes or pour it into a cocktail as a base spirit bourbon, and you may have yourself a genuine deal. Imageused underCCby Mr. Gray. On this Wikipedia the language links are at the top of the page across from the article title. The '75' refers to 1975, the year that the ride opened. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. In Ken Burns's documentary The Civil War, Shelby Foote notes that historians are not quite sure how the yell sounded, being described as "a foxhunt yip mixed up with sort of a banshee squall". In 1972, the Stitzel-Weller Distillery went out of business. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' Taste: Caramel and sweet honey are most present with some raisin and cinnamon. Rebel Yell dropped Yell? - General Bourbon Discussion - Straightbourbon.com Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. Hit it on the desktop version of the site. History of Rebel Yell in America - Dram Devotees Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. Rebel Yell whiskey is produced by Luxco. Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. Founder of CoasterCritic.com. In 1999, the brand made its way to the portfolio of the David Sherman Corporation rebranded as Luxco in 2006. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". Rebel 10YO Single Barrel Kentucky Straight Bourbon Whiskey - Caskers Must go buy out the shelf of Yells now!!! Rebel bourbon is made in Kentucky, the heart of bourbon country. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. The wheated bourbon is known for its smooth-sipping and sweeter, softer taste. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. This change is still being implemented on retail shelves. While this change has certainly upset some people, its an understandable switch. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. Give me a break! Perhaps as a result, availability is limited, and prices may vary. I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. Barrel and Brew is here to provide insightful information around all kinds of spirits, reviews on our favorite liquor, beer, and wine, and provide recipes to make you look like the ultimate backyard bartender. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. Its a cheap bottle of whiskey and it tastes like one, too. The important thing is that the whiskey inside the bottle has stayed the same. As this article mentioned the rebel yell is not an offensive name. It paragons description, that yell! (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). Be More Rebel. After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. Oddly the 10 year picture on that site still says Rebel Yell. An American classic is reborn for anew era of rebellion! Just went to Kings Dominion with my 7 and 9 year old sons. Is Rebel Bourbon good whiskey? Even though you can definitely find some on Kings Dominions Facebook page. Even though I cant think of a past event where anyone was upset or protested, it could happen. Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins). Weve taken everything you love about our Kentucky Straight Bourbon and distilled it into 100 Proof Bourbon, making it even better. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. Create an account to follow your favorite communities and start taking part in conversations. Whiskey Review: Rebel Yell Kentucky Straight Bourbon Whiskey As a note, we compare prices from various Total Wine locations across the US. What do you think about Rebel Yell being renamed, Racer 75? Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee. They considered the chances that someone would be upset by a name with ties to a Confederacy battle cry. There is just no end to this madness. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. So the arguments that this is another move to erase history arent accurate in my opinion. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". 1965. Billy Idol wrote the song because of the bourbon. I cant imagine there are enough outraged people who will boycott a theme park because a ride changes names. A big, round body with a palate that follows the nose - honey . Coming in March, Rebel Yell will be introducingtwo new variants to the current family lineup,Rebel Yell Small Batch Rye and AmericanWhiskey. 17. Caving in to such ridiculousness. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. Rebel Yell 10 Year Single Barrel Bourbon - The Whiskey Shelf So, lets take a look at this old timer and see whats in that bottle. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. [2] One description says it was a cross between an "Indian whoop and wolf-howl". More than 150 yearslater, Rebel Yell is bridging the gap betweenits proud heritage and modern times to honorthe universal spirit of rebellion that lives onin each of us. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. When it was launched, it was only available south of the Mason-Dixon line. Whiskey Review: Rebel Yell Bourbon - The Whiskey Wash You should all be fired. Rebel Bourbon - Lux Row Distillers Weller company merged with the Stitzel distilling company (est. And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. Please check your entries and try again. I live in Alaska, by the way. By adding the new capsule closure with hints of silver and updating the label with bolder lettering, the new Rebel Yell look aligns with the brand attitude, said Eric Winter, whiskey brand manager at Luxco, in a prepared statement. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. The overall effect on the palate is brief and minimal, and the taste has no unique profile. Rebel Yell Bourbon is often left out of the wheated discussion. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. Stitzel Weller Distillery Timeline - Whiskey ID